The theater turned us away, saying they were not showing it.

Morgan Spurlock is endlessly witty and entertaining as well as informative and cynical about the business of product placements. He develops specific instances of their corrupting effects on the contents of shows and movies. Some of his meetings with value-free executives in show business and advertising leave one wondering how these people face the mirror in the morning. Spurlock is actor, director, producer, all rolled into one and pulls it off masterfullly. His treatment in his own movie of the product placements he obtained to support it is exaggerated for effect, but still makes his points effectively.

Fascinating, conceptually compelling documentary that works on every level. It's biting. It's funny. It's multi-layered. And it's an intriguing look at the inner workings of the marketing and PR industries. I was especially taken with the section about Sao Paulo, Brazil's outlawing of public banners and billboards--you'll be shocked by this new and cleaner view of an urban center. Support this film. You'll never look at Pom Wonderful, Ban Roll-On, or Jet Blue the same way again.

an interesting, witty look at the relationship between Hollywood and the corporate world. see my detailed review at PositivelyCelebrity.com

Talk about your over-the-top, flagrant and completely shameless commercial product pandering. This feigned documentary on the subject is the literal essence of its title. This movie also begs a question akin to: Is it live or is it Memorex? In his albeit diligent effort to make a point, this time around, this documentary filmmaker became his own point. Loosely comedic and vaguely interesting, if you like commercials that last an hour and a half or so nonstop, see this movie. Otherwise, save your money and wait for it to land in the fifth window of a film's opportunity for profitability--the dollar bin. My guess is it should be there by Friday....just my opinion of course. I haven't had my Pom Wonderful today, so I could be wrong.